Transparency is important to our business and our clients.
Here are some things we want to make clear on what is possible and what is not.
- We are give all our partners a revenue share of 80/20
- We are not a public company and therefore don’t need to have a certain profit margin, nor do we reward our sales people on the profit margin they generate for the company.
- We do not claim to have the highest RPM in the market. There are far too many variables that determine this. What we can tell you is that our feeds are considered to be very competetive, but without the hassle.
- We do not require our partners to make all kinds of changes to their products just to show the search engine that we are fully compliant.
- We offer 45 days net payment terms. Unlike what others are claiming, this is how both Yahoo and Bing work. They only pay their partners once per quarter. Other feed suppliers might offer a quicker pay-out, but it often comes at an additional cost in the form of a (hefty) fee.
- We don’t claim we can monetize every country, simply because Bing and Yahoo only monetize 30 countries on desktop traffic and a handful of countries on mobile. Traffic from African countries, the Middle East, Eastern Europe or China we can simply not monetize.